26 Jan 5 Problems, 5 Solutions for the working stylist
THE STYLIST ONE-PAGE BLUEPRINT
This one-page blueprint will help you think about the bigger picture. Question: What do you think is the biggest struggle for so many stylist? How do you think most stylist handle such struggles? What is your biggest struggle?
To help you get some clarity and resolutions, I’ve listed some (5) problems with solutions that will help you start focusing on your bigger picture. Hint: More new clients, more referrals and more money!
Problem #1: YOU ARE STRUGGLING TO GET NEW CLIENTS IN YOUR CHAIR.
Solution #1: SELL YOURSELF. Every chance and moment you have is about marketing who you are, what you do & how well you do it. You must look at every opportunity with a client or non-client as a clear path to sell yourself. Your #1 job, 24/7 around the clock is to market who you are, what you do & how you do it. Between social media, new apps and the old school word of mouth way, you will be rocking new clients in no time. Be consistent!
Problem #2: I CAN’T AFFORD THE EXPENSIVE EDUCATION CLASSES.
Solution#2: START SMALL. You may ask, what do you mean, Jared? Think of this: Every self-investment you make, regardless if you pay or not, will contribute to your growth. Wella Global Artist, Aubrey Loots said, “Education is the centerpiece for continued success and growth. There is enough free education to learn from. Take this simple effective strategy to online video education. 1. Gain Knowledge 2. Perfect Technique 3. Execute Success Plan use on clients. (2-3 Day Education classes may be too expensive. Focus on half-day or full-day classes). Connect with a coach or mentor who will be open to having you shadow and learn. Step 1 is all about it…..
Problem #3: FINDING THE RIGHT SALON
Solution #3: LEARN STRUCTURE FROM THE START. Find a salon that is built around education and structure. Education and structure helps to keep you accountable for continued growth. If you feel alone in a salon or feel like you don’t have a strong support system, the future possibility of success will start to decay. A structured salon usually has mentors, leaders, educators and team associated with it. Get into a salon that supports your goals and challenges you to become better.
Problem #4: SHOULD I DO COMMISSION OR BOOTH RENTAL
Solution #4: KNOW YOUR CHARACTER. You must have a clear idea what you are looking to achieve. For me, I always enjoyed being part of a team. Ideas and teamwork is a daily activity that fueled my growth. Working in a commission salon, leaves you to focus on your passion and leaving the administrative stuff to the professionals. A commission stylist has the opportunity to build a strong base core with the intent to expand the portfolio quickly. Not everyone is like that. Some stylist is more interested in booth rental and managing their own business affairs. This is fine, too. It requires being a great multi-tasking stylist. You like managing inventory, phone calls, being involved in marketing and learning new things at your own pace. Salon suites helps to support the independent stylist, providing everything from towel service to continued education. If you consider yourself to be a self-starter with the intention on expanding your own personal brand, booth rental may be your route. Both requires hard work and consistency.
Problem #5: FEELING FRUSTRATED AND UNACCOMPLISHED
Solution #5: MOTIVATION SPEECHES, BOOKS, QUOTES, GOALS. Yes! In that order. The one thing that gets me going is listening to a 15-minute speech by Les Brown, Anthony Robbins, Jack Canfield & Zig Ziglar. At the top of the morning, take 15 minutes to awaking your subconscious and conscious mind with something that can uplift you and inspire you. Studies have shown that if you start off your day with exercising, meditation go listen to positive words, it can turn your day into and amazing day. Know for certain that the patterns you created yesterday may be affecting you negativity today. Shift a few things around and spring back into action.
So you may be asking, “This just seems too easy to be true.” It is if you say so. Nothing is as easy as it appears. I’ve suffered some serious losses in the beauty industry. From losing a salon to losing half my staff and clients, I had to keep my head out of the negative world. It was not easy. I still face challenges in business, but my past experiences has taught me how to adapt, make changes and continue to move forward. Not every situation you are placed in is created for you succeed. Most of the time it requires us to do more work and extend ourselves to open new doors.
If life comes at you hard, train yourself to come back at it harder. Use this Simplified Blueprint as a resource to create a better version of yourself.